With Open Farm’s "carbon experience," pet owners can track the carbon-emitting footprint of the brand’s products across its portfolio. With the new feature, pet parents can consider reducing their carbon footprint when choosing a pet food by offering them the information they need to make informed decisions. The brand is also using this launch to promote its low-carbon plant-based kibble called Kind Earth.
An independent third-party expert collaborated with Open Farm to finish a screening-level LCA. By examining each stage of the product life cycle, including the production of ingredients, manufacturing process, shipping, and packaging, the LCA screening technique was created to estimate the emissions produced by each of Open Farm's goods for consumer knowledge.
Online Carbon-Estimating Tools
Open Farm Launches an Online Carbon Tool for Pet Food Products
Trend Themes
1. Carbon-footprint Tracking - The trend of offering online tools that allow consumers to track the carbon-emitting footprint of products is disrupting traditional product marketing.
2. Plant-based Products - The trend of promoting low-carbon plant-based products is disrupting the traditional pet food industry.
3. Life Cycle Assessment (LCA) Screening - The trend of conducting LCA screenings to estimate the emissions produced by products is disrupting the traditional production and manufacturing industries.
Industry Implications
1. Pet Food Industry - The pet food industry could innovate by implementing carbon-tracking tools and promoting low-carbon plant-based products.
2. Environmental Consulting Industry - The environmental consulting industry could innovate by conducting LCA screenings to estimate carbon emissions for consumer knowledge.
3. Food Production Industry - The food production industry could innovate by implementing LCA screenings to estimate emissions produced by their products and make necessary changes to reduce their carbon footprint.