Credo is an online beauty shop that relies on a fully transparent business model. Boasting a wide selection of clean makeup and skincare, Credo carefully vets each product to ensure it meets the retailer's high standards of safety and sustainability.
The online beauty shop taps into both indie and luxury brands for the curation of its natural and non-toxic product offerings. Credo puts its value in quality for a fair price and is concentrated in doing the right thing by its consumer. What's more, the retailer offers assistance to the digital shopper when needed — whether that be answering a question or giving a recommendation. In the spirit of being fully transparent about its own standards of cleanliness, the online beauty shop calls attention via shocking statistics that big companies profit from harmful ingredients and weak regulations.
Transparent Online Beauty Shops
Credo Promises Clean and Natural Beauty Products to Its Consumers
Trend Themes
1. Clean Beauty - Creating a fully transparent beauty shop that carefully vets products for safety and sustainability offers disruptive innovation opportunities in the clean beauty industry.
2. Indie-luxury Blend - Curating natural and non-toxic products from both indie and luxury brands provides disruptive innovation opportunities in the beauty industry, catering to diverse consumer preferences.
3. Assisted Online Shopping - Offering personalized assistance to digital shoppers through answering questions and providing recommendations presents disruptive innovation opportunities in the online beauty retail sector.
Industry Implications
1. Beauty Retail - Creating a fully transparent beauty shop with curated clean and natural products disrupts the traditional beauty retail industry.
2. Clean Beauty - Vetting and promoting clean makeup and skincare disrupts the conventional beauty industry, providing opportunities for clean beauty companies.
3. Online Retail - Offering personalized assistance and a fully transparent business model in online beauty retail challenges the status quo in the online retail industry.