Streetwear imprint UNDERCOVER introduces its newest collection for the Spring/Summer 2022 season with the new Once in a Lifetime capsule. The Japanese label centers on the meaning of life and the appreciation of treasuring day-to-day life. To capture this message, it delivers a range of caps, graphic tees, and outdoor-friendly wearables.
One of the standout items in the seasonal collection is the Dark Green Coat - it is designed with scenic artwork by Manabu Deto stemming from the Japanese rock band known as ORGE YOU ASSHOLE. Additional items in the collection include the graphic tees that follow a similar theme, the Khaki Green tee with zipped shoulder details, and the CORDURA hoodied jacket, which can notably be packed in a tote bag.
Psychology-Themed Spring Streetwear
UNDERCOVER's Once in a Lifetime Capsule Joins for SS22
Trend Themes
1. Psychology-inspired Streetwear - Opportunity for clothing brands to create apparel with designs and messaging that emphasizes mental health and well-being.
2. Collaborations with Artists - Opportunity to partner with artists to create unique and exclusive designs for products, leading to increased brand awareness and customer engagement.
3. Functional Outdoor Wear - Opportunity to apply functional and durable characteristics of outdoor wear to everyday fashion, addressing customer demand for versatility and practicality in clothing.
Industry Implications
1. Fashion - Fashion companies can incorporate psychology-based messaging and collaborate with artists to differentiate their brand and create exclusive products.
2. Art - Artists can collaborate with fashion brands to showcase their work and reach new audiences while gaining recognition for their art outside of the traditional gallery setting.
3. Outdoor Retail - Outdoor retailers can branch out into everyday fashion by incorporating functional elements of outdoor wear into their designs, meeting the demand for practical and versatile clothing options.