Outside of the classic pepperoni pizza, there are plenty of different varieties for people to choose from and Happy Joe’s Pizza & Ice Cream is appealing to breakfast lovers with its newly expanded range of Omelet Pizzas. On the menu, there are pan-style crust pizzas that feature scrambled eggs and more on options like the Denver, Three Meat, Bacon & Bacon, and Create Your Own.
These breakfast pizzas are served in the mornings alongside other items like burritos, freshly baked cinnamon rolls and scrambles, as well as non-breakfast items. Since breakfast is such a big driver of success for the brand, (It's said that In 2020, breakfast pizzas accounted for about 4.5% of Happy Joe’s sales) this lineup speaks to consumers who love creative breakfast and breakfast options.
Breakfast Omelet Pizzas
Happy Joe’s Pizza & Ice Cream Serves Pizzas Topped with Eggs and Bacon
Trend Themes
1. Breakfast Pizza Trend - Expanding traditional pizza offerings to include breakfast options is a disruptive innovation opportunity for pizza restaurants.
2. Alternative Breakfast Trend - Incorporating non-traditional breakfast items, such as pizza, into morning menus is a disruptive innovation opportunity for food establishments.
3. Custom Breakfast Options Trend - Providing customers with the ability to create their own breakfast pizza options is a disruptive innovation opportunity for food establishments looking to cater to specific consumer preferences.
Industry Implications
1. Pizza Industry - Incorporating breakfast options into menu offerings is a disruptive innovation opportunity for pizza restaurants looking to differentiate themselves and increase sales.
2. Quick Service Restaurant Industry - Expanding breakfast menus to include non-traditional offerings is a disruptive innovation opportunity for quick service restaurants looking to appeal to a wider consumer base and increase revenue streams.
3. Casual Dining Industry - Providing customizable breakfast options such as breakfast pizza is a disruptive innovation opportunity for casual dining establishments aiming to create unique dining experiences for customers.