One year ago Olympus made the spectacular 'Giant Pen' campaign to celebrate their 50th anniversary where they used 60,000 pictures to make a stop motion movie.
Now they have come out with a new spectacular campaign for their Olympus Pen camera made up of 355 pictures printed onto billboard-sized posters. Each picture was fixed in the streets and shot repeatedly to create a dazzling stop motion effect. And what were all of the pictures shot with? The Olympus Pen camera, of course.
Stop Motion Billboards
The Olympus Pen Camera Campaign Shows Some Big Love
Trend Themes
1. Stop Motion Advertising - Incorporate stop motion animation techniques into new advertising campaigns.
2. Printed-photography Billboards - Experiment with printing photographs onto billboard-sized posters for an attention-grabbing effect.
3. Branded Photography Equipment - Design and market branded photography equipment for use in stop motion advertising campaigns.
Industry Implications
1. Advertising - Opportunities to incorporate new and creative advertising techniques into various industries using stop motion technology.
2. Photography - Experiment with new and innovative printing techniques for billboard-sized photographs and branded advertising photography equipment.
3. Marketing - Explore ways to integrate creativeness and innovation into marketing campaigns through highly-customized stop motion advertising campaigns.