As the founding partner of the Special Olympics, Coca-Cola has created an Olympics anthem titled 'Reach Up.' The song supports the Special Olympics and all of the athletes who will be competing in the 2015 Special Olympics World Summer Games hosted in Los Angeles.
Rock band O.A.R and Cody Simpson teamed up to record the Special Olympics anthem together. They were also joined by Special Olympian and singer Breanna Bogucki as well as viral sensation Madison Tevlin.
The anthem is an inspirational tribute to the athletes and it encourages them to never give up. The uplifting song is catchy and will be shared live during the 2015 World Games. There is also an official hashtag, which is '#ReachUp' that will be used in support to of the anthem, the games and the athletes.
Special Olympic Anthems
Coca-Cola Created a Special Olympics Anthem Called 'Reach Up'
Trend Themes
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Industry Implications
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