The new internet boom is in the 50+ segment of internet users. Accordingly, Monster.com founder Jeff Taylor is launching a new portal aimed at that market. He described, "All of those boomers who first started using Monster are now turning 50. Ten thousand people are turning 50 every day."
Implications - Few Internet startups take older users into consideration when developing their marketing or their services, so initiatives like this are a fantastic example of how businesses can look to under-appreciated demographics in order to discover new market niches. By having the ingenuity to think outside the box, ideas such as this demonstrate the value of going where no other company has gone before in order to succeed.
Older Web Users
New Startup Creates Portal for 50+
Trend Themes
1. Internet Boom in 50+ Segment - Disruptive innovation opportunity: Develop specialized products and services to cater to the growing internet usage by the 50+ age group.
2. Under-appreciated Demographics - Disruptive innovation opportunity: Target niche markets that are often overlooked by businesses to tap into new customer segments and create unique offerings.
3. Market Niches for Older Users - Disruptive innovation opportunity: Identify specific needs and preferences of older internet users and develop innovative solutions tailored to their requirements.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Create online platforms and marketplaces that cater to the specific shopping preferences and needs of older internet users.
2. Online Education - Disruptive innovation opportunity: Develop user-friendly online learning platforms that are designed to meet the needs and learning styles of the 50+ age group.
3. Health and Wellness - Disruptive innovation opportunity: Design digital health solutions and wearables that support the health, fitness, and well-being goals of older internet users.