Hot on the heels of OFFF, the festival for the post-digital creation culture, comes OFFF, a social network of objects. A suitcase was placed at OFFF in Paris and passersby were invited to take anything from it -- the only condition was that they leave a personal object in return for the next person to take.
Tags were attached to all OFFF objects, and participants were invited to write their social networking contacts on the tags to connect with others. The project was supported by Sony Bloggie; during the three-day event, almost 300 objects were exchanged and 600 different connections made.
Guerrilla Freecycle Initiatives
OFFFerings, a Social Network of Objects, Encourages Free Exchanges
Trend Themes
1. Social Object Networking - Opportunity for creating social networks around free object exchanges
2. Guerrilla Recycling Movement - Innovative ways to encourage free exchanges and reduce waste
3. Community-based Upcycling Initiatives - Integrating creative reuse practices within communities to reduce waste and increase sustainability
Industry Implications
1. Environmental Services - Opportunity to create environmentally conscious recycling ecosystems
2. Marketing and Advertising - Opportunity to facilitate branded guerrilla recycling movements as part of marketing and advertising campaigns
3. Social Networking and Collaboration Platforms - Opportunity to develop object exchange features for online social networks