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The Odin Pop-Up Shop by Snarkitecture is Artfully Executed

The Odin Pop-Up Shop by Snarkitecture is the fragrance brand's latest New York city retail space. Big Apple-based design firm Snarkitecture, led by Alex Mustonen and Daniel Arsham pays tribute to the brand's award-winning packaging in their sleek and simple retail design.

From minimalist forms to subtly branded sculptural elements, this alluring, monochromatic space leaves its visitors with a lasting impression. Its all-white interior features dark fragrance bottles that are displayed amidst simplistic hanging replicas sculpted from plaster.

A flowing sculptural element occupies the entire retail space and is dynamically executed, providing the interior with a strong focal point as well as with way-finding. Emphasizing the brand's strong packaging, Snarkitecture's Odin Pop-Up Shop design is an interactive interior that resembles a walk-through art installation.

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