Cleveland Browns wide receiver Odell Beckham Jr. reminds his fans that Halloween is soon coming with two pairs of cleats honoring the holiday. Both of the cleats are inspired by Nike's Air Force 1 Low from 2009 in the 'Savage Beast' iteration. The first of the two appeared pre-game during the Cleveland Browns' game against the New England Patriots this weekend.
It is bright orange to represent a Jack-o-lantern with black detailing in contrast to the foundation. There are three different Jack-o-lantern faces. There is also the number "13" in red for a bloody font on the lateral side, rounded out with black ankle support. The OBJ exclusive cleats are entirely covered in full pony hair and have the athlete's initials outlined on the side in white for a contrasting element.
Bold Halloween-Themed Cleats
Odell Beckham Jr. Unveils Two Pairs of Cleats Celebrating Halloween
Trend Themes
1. Halloween-themed Cleats - The trend of creating Halloween-themed cleats presents an opportunity for athletic footwear companies to tap into the seasonal market and cater to athletes looking for unique and festive footwear.
2. Customized Sports Apparel - The trend of athletes customizing their sports apparel with unique and personalized designs opens up a disruptive innovation opportunity for companies to offer customizable options and tap into the demand for individuality and self-expression in sports.
3. Limited Edition Athlete Collaborations - The trend of athletes collaborating with brands to create limited edition footwear or apparel collections creates a disruptive innovation opportunity for companies to leverage the star power of athletes and create exclusive products that cater to fans and collectors.
Industry Implications
1. Sports Apparel - The sports apparel industry can capitalize on the trend of Halloween-themed cleats and offer a range of festive footwear, apparel, and accessories to athletes and sports enthusiasts during the Halloween season.
2. Athletic Footwear - The athletic footwear industry can explore the trend of customized sports apparel and develop innovative technologies and processes to offer athletes personalized and customizable footwear options.
3. Athlete Merchandise - The athlete merchandise industry can leverage the trend of limited edition athlete collaborations to create exclusive product lines that resonate with fans and collectors, offering unique and coveted merchandise.