It may be illegal, bold and even considered a felony, but Occupy George is potentially one of the smartest information campaigns I've ever seen!
For the uninitiated, Occupy Wall Street is a worldwide wave of protests by groups claiming to represent the bottom 99%, juxtaposed against the top 1% of the globe's population who control the overwhelming majority of capital, resources and overall wealth. Occupy George is an ancillary awareness campaign that hopes to, via social media and physical handouts, distribute fake American $1 bills. These bank notes, however, have shocking infographics superimposed on them -- the statistics illustrate the disparity in wealth and income in the United States. The thinking is that, while the media may shy away from discussing the inequality in our society, no one can deny indisputable stats on a dollar bill in their pocket.
Protest Currency Campaigns
Occupy George Involves Circulating Fake Bills with Infographics on Them
Trend Themes
1. Social Currency - Creating informational campaigns that utilize currency as a medium for raising awareness and sparking conversations on social issues.
2. Infographic Marketing - Superimposing impactful infographics onto physical objects to visually communicate data and provoke thought.
3. Disruptive Activism - Employing bold and potentially illegal methods to disrupt the status quo and draw attention to socioeconomic disparities.
Industry Implications
1. Social Media - Utilizing social media platforms to mobilize audiences and spread awareness about social inequality.
2. Graphic Design - Creating visually compelling infographics that can be incorporated into various marketing and educational materials.
3. Nonprofit/activism - Adopting innovative tactics and strategies to challenge existing power structures and advocate for socioeconomic change.