Paywall-Disarming Protest Coverage

SCMP Readers Can Be Informed About Occupy Central For Free

In order to make news of Occupy Central more widely available, the South China Morning Post is making all coverage of the Hong Kong protests available even if you don't subscribe to the news outlet. From beyond the paywall journalists are ensuring people from around the world and in the area can access information relating to this development through the Internet.

Normally, readers would have to pay HKD 21 to look at more than eight stories a month. This is something the news outlet is now bypassing to ensure citizens can be informed. This serves not just the public, but also drives increased traffic to the South China Morning Post site.

Occupy Central is described by the SCMP as a civil disobedience movement where protesters are blocking roads to take a stand for universal suffrage in upcoming elections.
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