One of my personal favorite models, Anja Rubik, is the new face of the Obzee Spring 2010 campaign. Shot by Azim Haidaryan, Rubik poses alongside models Alana Zimmer and Elsa Hosk on a trip to the woods amongst trees and rocks.
The girls look very sophisticated and elegant in the youthful pieces, which include structured dresses, embellished blazers and perfectly tailored pants. Courtesy of FranReps hairstylist Tony Chavez, the Obzee Spring 2010 collection looks to be a hit.
Sleek Embellished Blazers
Anja Rubik is the Face of the Obzee Spring 2010 Campaign
Trend Themes
1. Structured Dresses - Opportunity for innovation lies in creating structured dresses with unique embellishments that appeal to a youthful demographic.
2. Embellished Blazers - There is room for disruption in the blazer industry by creating sleek and embellished designs that offer sophistication and elegance.
3. Perfectly Tailored Pants - Innovative approaches to tailoring pants can include new materials, functionalities, and designs that elevate the appeal of this wardrobe staple.
Industry Implications
1. Fashion - The fashion industry could benefit from incorporating sleek embellishments into blazers, structured dresses, and perfectly tailored pants to attract a youthful audience.
2. Retail - Retailers can explore the opportunity to offer unique and sophisticated embellished blazers, structured dresses, and perfectly tailored pants to cater to the demand for elevated fashion choices.
3. Textile - The textile industry has the potential to innovate by creating new fabrics and materials that enhance the designs and appeal of structured dresses, embellished blazers, and perfectly tailored pants.