In a bid to cut into the longstanding ties between gays and lesbians and democrat competitor Hillary Clinton, the Obama campaign is actively reaching out for the LGBT (Lesbian, Gay, Bisexual, and Trans-gender) community vote with targeted ad buys in the somewhat-conservative states of Ohio and Texas leading up to the critical March 4th primaries in both states.
Obama has also released a statement: ".... Americans are yearning for leadership that can empower us to reach for what we know is possible. I believe that we can achieve the goal of full equality for the millions of LGBT people in this country. To do that, we need leadership that can appeal to the best parts of the human spirit. Join with me, and I will provide that leadership. Together, we will achieve real equality for all Americans, gay and straight alike."
Targeting The Gays
Obama LGBT Ads
Trend Themes
1. Targeted LGBT Advertising - The Obama campaign is using targeted ad buys in conservative states to reach the LGBT community and cut into Clinton's support.
2. LGBT Voter Outreach - Obama's focus on the LGBT community reflects a strategic effort to appeal to a traditionally Democratic voting bloc.
3. Equality for LGBT Americans - Obama's statement emphasizes his commitment to achieving full equality for LGBT individuals and positioning himself as a leader in this pursuit.
Industry Implications
1. Political Advertising - The use of targeted advertising in political campaigns is a disruptive innovation that allows candidates to tailor their messaging to specific demographics.
2. Political Campaigning - The focus on the LGBT community in political campaigning presents an opportunity for candidates to appeal to this influential voting bloc through targeted outreach and messaging.
3. LGBT Advocacy - The push for equality for LGBT Americans highlights opportunities for organizations and businesses to support and advocate for this community.