Oatly takes a transparent marketing approach with new climate footprint labels that are seen printed on its Oatgurt cup packaging. Consumers will be able to know their nutritional values and how their foods have impacted the environment as well. Every single label shows the greenhouse gas emissions through the amount of carbon dioxide equivalents at a kilogram measurement.
It is a third-party organization recognized as CarbonCloud that helps understand the amount used by aggregating the emissions translated to numeric values based on the overall greenhouse gases that are emitted in comparison to the global warming potential measured at a century period. Oatly notes that "consumers should have access to the information needed to make informed purchasing decisions and understand the fuller picture of a product’s impact—how it can affect both their personal health, and the health of our planet."
Climate-Awareness Yogurt Labels
Oatly Unveils New Climate Footprint Labels on its Packaging
Trend Themes
1. Climate-awareness Labels - Brands can follow Oatly's lead and provide transparent information on their products' impact on climate and environmental health.
2. Carbon Footprint Labels - Food and beverage companies can collaborate with third-party organizations to develop carbon footprint labels that inform consumers about the environmental impact of their products.
3. Eco-conscious Packaging - Brands can adopt sustainable packaging materials and design to reduce their carbon footprint and showcase their commitment towards environmental sustainability.
Industry Implications
1. Food and Beverage - Food and beverage companies can incorporate climate-friendly practices into their operations and products to support consumer demand and reduce environmental impact.
2. Packaging - Packaging companies can explore eco-friendly material options and develop sustainable designs to cater to the demand for environmentally conscious packaging solutions.
3. Marketing and Advertising - Marketing and advertising professionals can leverage climate-awareness messaging and campaigns to appeal to the growing consumer trend of environmental sustainability.