Yogurt brand Chobani has announced the launch of its new vegan-friendly Oat Nog. This limited-edition drink intends to replicate the taste and texture of traditional egg nog -- a festive drink enjoyed during the holidays. The new beverage replaces dairy and egg with a whole grain oat formula.
Oat Nog will be available from now through December at prominent retailers throughout North America. The new product will join a batch of other limited-edition festive vegan offerings from Chobani, including Pumpkin Spice Oat Coffee Creamer and Peppermint Mocha Oat Coffee Creamer.
"We’re excited to offer a plant-based option of this favorite, iconic drink," said Peter McGuinness, Chobani President, and COO. According to McGuinness, shoppers can expect a "creamy" beverage that is on par with the real thing.
Plant-Based Egg Nog
Chobani Launches Vegan Oat Nog in Time for the Christmas Holidays
Trend Themes
1. Vegan Holiday Beverages - The rise in demand for vegan alternatives during the holiday season creates a disruptive innovation opportunity for plant-based beverage companies.
2. Oat Milk Products - The growing trend of oat milk consumption provides opportunities for food and beverage companies to innovate and create new oat-based products.
3. Limited-edition Products - Companies can capitalize on the seasonal excitement and demand for limited-time products by launching new and innovative holiday-themed products.
Industry Implications
1. Plant-based Food and Beverage - As consumers shift to plant-based diets, the plant-based food and beverage industry continues to grow.
2. Dairy Alternatives - The rise of dairy alternatives provides a disruptive innovation opportunity for companies to create new and better plant-based options.
3. Coffee Creamer - There is an opportunity for innovation in the coffee creamer industry by creating new plant-based options that cater to different dietary needs and preferences.