The popularity of non-dairy beverages and the high demand for oat milk has inspired the creation of many new oat beverages but like many almond, soy or other dairy-free alternative drinks, most are made with gums, stabilizers and filler ingredients. 'Oatsome' sets itself apart as a free-from oat milk that's challenging the competitive oat milk category with its clean formula.
The creamy and dairy-free Oatsome is made with just water, organic gluten-free oats, organic sunflower oil, sea salt, calcium carbonate, riboflavin, Vitamin D and Vitamin B12—and no GMO ingredients, gums or stabilizers. The beverage is described as having a mild flavor that can be enjoyed on its own or added to smoothies and other drinks for its rich, frothy texture.
As well as being enjoyed for its taste, oat milk is emerging as a more sustainable alternative to other popular plant-based beverages, with Oatsome noting: "Oats ... are one of the most sustainable grains on the planet, requiring 80% less water to grow than almonds."
Free-From Oat Beverages
'Oatsome' is Made Without Gums, Stabilizers and More
Trend Themes
1. Free-from Plant-based Beverages - The trend of clean, simple ingredients in non-dairy beverages has created an opportunity for disruptive innovation in the oat milk and other plant-based categories.
2. Sustainable Beverage Alternatives - The growing demand for sustainable plant-based beverages like oat milk presents an opportunity for innovation in packaging, sourcing, and distribution.
3. Premiumization of Oat Milk - As oat milk gains in popularity, there is an opportunity to innovate in premium offerings such as flavored or functional oat milk.
Industry Implications
1. Plant-based Beverages - The trend towards simple, sustainable, and clean ingredients in non-dairy alternatives creates an opportunity for innovative companies in the plant-based beverage category.
2. Sustainable Agriculture - In response to growing concerns about the environmental impact of modern farming, new innovative companies are emerging to create more sustainable practices.
3. Premium Beverage Retail - As the oat milk category continues to grow, there is an opportunity for retailers to create an exclusive experience for customers seeking premium, specialty oat milk offerings.