Based in Austin, Texas, OAK Lifestyle is a social business that sells backpacks and simultaneously donates a bag and school supplies to a child in need with each sale. There is also a special edition tee, called the Natural Disaster T-Shirt, that currently donates $7 to the American Red Cross' Hurricane Sandy relief initiatives. The brand shares "Ordinary Acts of Kindness" (OAK) through its social media networks in order to foster community.
The bags themselves are relaxed and floppy, in colors such as Ash Gray, Green Leaf and Brown Bark. OAK Lifestyle is available in stores in California, Texas and also at various online retailers such as Given Goods Company and Soco Marketplace.
Contact Information
OAK Lifestyle website
OAK on Facebook
OAK on Twitter
OAK on Google Plus
OAK on Pinterest
Kindness Carriers
OAK Lifestyle Donates Backpacks and School Supplies to Kids
Trend Themes
1. Socially Responsible Retail - OAK Lifestyle's business model of donating backpacks and school supplies with each sale demonstrates the trend of socially responsible retail, where brands incorporate philanthropy into their business practices.
2. Community-focused Marketing - OAK Lifestyle's promotion of 'Ordinary Acts of Kindness' (OAK) through social media networks reflects the trend of community-focused marketing, where brands engage with their audience by promoting positive actions and fostering a sense of community.
3. Conscious Consumerism - OAK Lifestyle's relaxed and floppy bags in eco-friendly colors like Ash Gray and Green Leaf tap into the trend of conscious consumerism, where consumers prioritize sustainable and environmentally-friendly products.
Industry Implications
1. Retail - The retail industry can leverage the trend of socially responsible retail by incorporating philanthropic initiatives into their business models, creating a positive impact while driving sales.
2. Marketing - The marketing industry can embrace the trend of community-focused marketing by helping brands develop strategies that foster community engagement and promote positive actions to enhance brand loyalty and social impact.
3. Fashion - The fashion industry can capitalize on the trend of conscious consumerism by offering environmentally-friendly and sustainable products, appealing to the growing demand for ethical and eco-conscious fashion.