If you've forgotten your subway map at home and are wearing your transit skirt, there is no worry of getting lost.
The NYC Subway Map Dress is taking this new map fascination a little too far. Created by Massimo Vignelli, this cute skirt is covered in a clear and colorful rendition of the New York City underground transit service.
Can you believe that this dress is being sold at Nordstrom?
Implications - Subway maps are extremely recognizable to many people who utilize public transportation, and thus this subway map dress is both catchy and instantly understandable. Products that reference popular imagery that many people can instant recognize increase their likelihood of being successful with consumers who appreciate references.
Subway Skirts
The NYC Map Dress is Fashionable and Direction-Friendly
Trend Themes
1. Fashionable Map Clothing - A trend of incorporating maps as designs in fashion wear, creating innovative and eye-catching outfits for the fashion-conscious generation.
2. Smart Cloth Technology - A trend in fashion with maps being designed as wearable smart technology, capable of displaying directions to wearers through an app-based console.
3. Custom-designed Wearable Accessories - A trend in fashion industry where designers are creating accessories such as bracelets, pendants, necklaces, and earrings inspired by geographic locations, world maps, and transit systems.
Industry Implications
1. Fashion Industry - Opportunities exist for designing innovative wearable fashion in the form of map clothing that catches on with consumers and raises awareness around public transit systems and geography.
2. Smart Tech Industry - Opportunities exist for integrating maps as smart cloth technology in wearables with app-based console to guide wearers on directions and transit systems.
3. Accessories Industry - Opportunities exist for designing custom accessories that are inspired by maps and geographic locations, intersecting fashion and cartography industries.