Public transportation just got a little bit sexier with Adriana Lima's Numero Tokyo December 2013 issue. Lima dons barely-there ensembles, including sheer, lacy black lingerie, cut-out dresses, and cleavage-baring LBDs. If anyone would dare to wear these revealing numbers in public, my money would be on the Victoria Secret bombshell. Despite being a mother of two, Lima's body is absolutely banging in these skimpy confections.
The only unrealistic thing about the editorial, shot by Vincent Peters, is that her fellow passengers don't seem to notice their riding the subway with Supermodel royalty. If I ever encountered Lima or her fellow angels on my morning commute, you can bet I would be ogling to the point of rudeness.
Steamy Subway Editorials
Adriana Lima Spices Up Transportation in Numero Tokyo December 2013
Trend Themes
1. Sexy Public Transportation - Opportunity for brands to create provocative and attention-grabbing advertising campaigns in public transportation.
2. Celebrity Endorsements - Opportunity for fashion brands to collaborate with popular celebrities and create buzzworthy fashion editorials or campaigns.
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Industry Implications
1. Fashion - Disruptive innovation opportunities in using public transportation as a runway for fashion shows or pop-up shops.
2. Advertising - Opportunity for advertising agencies to develop attention-grabbing campaigns that utilize public transportation as a unique advertising space.
3. Social Media Marketing - Opportunity for brands to leverage the influence of supermodels and other celebrities on social media to promote their products.