McDonald's Korea took inspiration from its signature burger to create a limited-edition novelty lunchbox that's based on the traditional "dosirak" packed lunchbox. The cylindrical lunchbox is the perfect shape for stacking different components separately, so that they can be enjoyed without mingling with other ingredients. Fit for taking on the go, the portioned lunchbox has two separate containers that fasten together, with separate lids, and closures. As the design was based on the fast food chain's signature burger, it uses simple lines and shapes to suggest patties, sesame seeds, cheese and other essential parts of the Big Mac.
The exclusive lunchbox is only available for a limited time and it is being offered to customers of McDonald's Korea who purchase a Big Mac or Big Mac Bacon. Topped with a carrying handle, the burger-shaped lunchbox is just the right size for packing lunches or picnic snacks.
Burger-Shaped Lunchboxes
McDonald's Korea Created a Novelty Lunchbox Inspired by the Big Mac
Trend Themes
1. Novelty Lunchboxes - There is an opportunity for restaurants and other food companies to create limited-edition novelty lunchboxes that can be used for taking meals to-go.
2. Sectioned To-go Containers - Restaurants can create sectioned to-go containers that allow customers to keep ingredients separate until they are ready to eat them.
3. Unique Packaging - By using unique packaging designs, companies can make their products stand out and generate interest among customers who are looking for something different.
Industry Implications
1. Fast Food - Fast food companies can create unique packaging designs like novelty lunchboxes to help to generate interest in their existing menu items.
2. Catering - Catering companies can create sectioned to-go containers that ensure the quality of their food products and make it easier for customers to take their food on-the-go.
3. Food Packaging - Food packaging companies can use unique designs to create differentiated packaging solutions that can help food companies to distinguish their products on crowded shelves.