Reebok and streetwear brand PLEASURES have joined forces to release the Not Guilty footwear and apparel capsule, part of Reebok’s Human Rights Now! initiative aimed at highlighting racial inequities in the U.S. cannabis industry. The collaboration continues the impactful partnership between Reebok and PLEASURES, known for producing culturally resonant and sought-after designs.
Launching on April 19 exclusively at pleasuresnow.com and available on reebok.ca from April 20, the capsule features the unisex Club C BULC sneaker. This skate-inspired version of Reebok's classic Club C tennis shoe is revamped in PLEASURES' signature green with premium materials and thoughtful detailing, including a durable rubber toe cap and a tongue stash pocket. The footwear is complemented by a collection of blacked-out unisex apparel that includes a Premium Heavy Weight Hoodie, Street Style Relaxed Fit Tee, and Crinkled Nylon 5-Inch Short, each designed to echo the capsule’s theme of justice reform. This launch not only underscores the brands' commitment to social issues but also reinforces their influence in the streetwear culture.
Co-Branded Skate-Inspired Capsules
PLEASURES x Reebok Not Guilty Capsule Available 4/20
Trend Themes
1. Social Justice-inspired Collaborations - Creating unique partnerships to amplify messages of justice and equality in the fashion industry.
2. Skate-inspired Fashion Revivals - Revamping classic designs with a skate-inspired twist to appeal to modern streetwear enthusiasts.
3. Direct-to-consumer Exclusive Drops - Leveraging online platforms to offer limited-release collections directly to consumers for heightened exclusivity.
Industry Implications
1. Fashion & Streetwear - Embracing collaborations and socially conscious designs to engage with progressive consumer ideals.
2. Footwear & Apparel - Integrating skate culture influences into mainstream products for a fresh take on traditional sportswear.
3. E-commerce & Retail - Utilizing digital channels for targeted product launches that appeal to niche consumer segments.