Some time ago we were urged through some websites to adapt a vineyard or an olive oil from Italy. The initiative was going to support traditional initiatives and ecological agriculture, so endangered in some regions due to industrialization.
But when I saw this Maine initiative, I felt a little creepy.
What this is all about? Subscribe to the website and you get to adopt a lobster trap, along with some photos, some DVD footage, some stories about the trap. You can check online to see what your trap catches and where.
I am not sure how many people will appeal to, "The excitement of hauling traps and discovering what you've caught by monitoring your lobster trap online"? Everybody is going green, trying to support wildlife and biodiversity and they want you, as a consumer, to check your pray online?
I wonder what was in the head of the communication people that considered this initiative as positive for Maine state. Is this the best way of sharing worldwide the values and the beauties of the Maine state? I doubt and they should think it over. I may be liking what I see in my plate, but in this case, I'd rather eat my veggies.
Virtual Ownership of Animal Traps
Adopt a Lobster Trap in Maine
Trend Themes
1. Virtual Ownership - The idea of adopting random objects for conservation purposes instead of buying property or physical assets can create new business opportunities.
2. Online Monitoring - Online monitoring for traditional products can be a new way of engaging customers and expanding the market reach for businesses.
3. Eco-consumerism - Eco-minded consumers are willing to pay and support conservation and sustainable initiatives, leading to an opportunity for businesses to tap into this market through innovative offerings.
Industry Implications
1. Conservation - The conservation industry can leverage virtual ownership to involve people in supporting ecologically important assets that are often overlooked.
2. Fishing - The fishing industry can benefit from engaging consumers by providing them with the opportunity to monitor their traps, creating a new level of transparency and trust between consumers and fishermen.
3. Tourism - The tourism industry can use virtual ownership to expand their offerings by offering customers the opportunity to adopt and monitor traps, creating new experiences and revenue streams.