Technical Bright Spring Collections

North Face Purple Label's 2018 Line Brings Nostalgic Memories

The recently launched North Face Purple Label's Spring / Summer 2018 collection blends in vintage aesthetics to exude feelings of nostalgia. The entire line brims on the balance of technicality and a bold visual aesthetic. The release offers an expansive selection of pieces that range from jackets, knitwear, casual wear, headgear, backpacks, totes, and accessories.

Some of the notable garments from the North Face Purple Label Spring / Summer 2018 collection include the 'tonal black shell jacket' with a long-framed silhouette, front-zipped synthetic jackets, color-blocked anoraks with trousers to pair, gray hoodies designed with cropped sleeves, neutral-toned rucksacks, shearling sweatpants, and logo-decorated totes and waistbags. The entire North Face Purple Label Spring, Summer 2018 collection is available on the Nanamica's website.
Trend Themes
1. Vintage Technical Clothing - The blend of vintage aesthetics with technical functionality in clothing presents an opportunity for a new market.
2. Bold Visual Aesthetics - The use of bold visual aesthetics in clothing design can create unique and memorable garments.
3. Expansive Selection of Accessories - Offering an expansive selection of accessories along with clothing can increase consumer interest and loyalty.
Industry Implications
1. Outdoor Clothing - Integrating technical features with vintage aesthetics in outdoor clothing can create highly differentiated products.
2. Fashion Design - Fashion designers who incorporate bold visual aesthetics into their designs can appeal to consumers looking for unique and eye-catching clothing.
3. Retail - Retailers who offer an expansive selection of accessories along with clothing can increase customer spending and repeat purchases.

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