Noom is a ‘weight loss coach’ app targeted to people looking to cut down their weight. The app helps users track their calorie intake and record their exercise habits.
Unlike some weight loss apps that feature strictly on the number of calories or grams of fat, Noom is designed to be more qualitative in approach rather than purely quantitative.
Users can program their health goals into the app These can be things like losing weight for an upcoming event, toning your legs or even being happier. The app then asks questions about relevant health habits and sets a target, which it uses to create a diet and exercise plan.
The app also has a meal-making assistant component that specifies the nutritional content of foods. It even has a pedometer that tracks how many steps you take per day.
Image Credits: Androidtapps
Comprehensive Weight-Loss Apps
The 'Noom' App Tracks Your Diet, Exercise and Psychological State
Trend Themes
1. Comprehensive Weight-loss Apps - The rise of comprehensive weight-loss apps like Noom creates opportunities for companies to integrate qualitative approaches and psychological components to traditional calorie counting.
2. Health-goal-specific Programs - Health-goal-specific programs, like those featured on Noom, allow for personalized recommendations and goal setting through self-reported user data, opening opportunities for further personalized marketing.
3. Integrating Nutritional Content - The use of meal-making assistants like Noom’s nutritional component will allow for companies to integrate relevant nutritional information into product development, marketing, and consumer education.
Industry Implications
1. Health Tech - The rise of comprehensive weight-loss apps like Noom creates an opportunity for health tech innovators to develop more sophisticated, user-focused platforms that integrate quantitative and qualitative data.
2. Telehealth - The use of personalized goal-setting and skill-building programs will allow telehealth companies to expand their service offerings, providing users with more holistic support.
3. Food and Beverage - Integration of nutritional content into proprietary brand-specific meal-making assistants like Noom will allow food and beverage companies to market their products as a part of a health-focused lifestyle.