The NONdesigns Lexus shines because of its multiple colors and brilliant design. The automobile company Lexus gave the task to NONdesigns to build a sculpture that would visually represent the main characteristics of the CT 200h vehicle.
The studio based its concept on the idea that a hybrid vehicle is a combination of various aspects. The designers explain the campaign, "NONdesigns created a pixilated interpretation of the compact premium hybrid that treats viewers to the two personalities of the vehicle." For these reasons, the piece consists of an installation that shows, with a change of colors, the various components of the Lexus's fifth hybrid. The gold color illustrates the luxury of the car, and the green and blue colors its ecological function. As viewers walk around the Lexus, they experience the alteration of colors.
The NONdesign Lexus artistic campaign will be exhibited in events in the United States.
Hybrid Hues Sculptures
The NONdesigns Lexus Shows the Highlights of a Car
Trend Themes
1. Multi-colored Sculptures - Using multi-colored sculptures is a trend that can visually represent the main characteristics of a product.
2. Pixelated Designs - Creating pixelated designs is a trend that can provide a unique representation of a product's features.
3. Interactive Installations - Using interactive installations to showcase a product is a trend that can engage viewers and provide an immersive experience.
Industry Implications
1. Automotive - The automotive industry can use multi-colored sculptures, pixelated designs, and interactive installations to visually represent the features of their vehicles and provide an immersive experience to potential customers.
2. Art - The art industry can use multi-colored sculptures, pixelated designs, and interactive installations to create unique and visually appealing art pieces that engage viewers.
3. Marketing - The marketing industry can use multi-colored sculptures, pixelated designs, and interactive installations to create eye-catching and immersive campaigns that effectively showcase a product's features.