Who needs a bionic eye when you have these contact lenses? These two ads for Lect Up Lenses are very clever and do a GREAT job in sending the message that you really will see clearly with their product.
Not surprisingly, I always find that humor is a great way to captivate attention.
This creative contact lens ad was created by advertising agency Callegari Berville Grey in Paris, and put together by executive creative director Andrea Stillacci, creative/art director Jérôme Gonfond, photographer Ilario & Magali, retoucher by La souris sur le gâteau and copywriting by Yannick Savioz.
Mega Magnification Contact Lenses
Lect Up Lenses Ad Implies Everything Will Look Bigger
Trend Themes
1. Magnification Contact Lenses - Magnification contact lenses provide a disruptive innovation opportunity for vision care companies to develop products that cater to people with low vision.
2. Humor-driven Ad Campaigns - Humor-driven ad campaigns provide a disruptive innovation opportunity for creative agencies to develop campaigns that appeal to a wider audience.
3. Image Enhancement Technology - Image enhancement technology provides a disruptive innovation opportunity for companies to develop products that improve the clarity of vision.
Industry Implications
1. Vision Care - The vision care industry can leverage magnification contact lenses to provide innovative eye care solutions to people with vision impairments.
2. Creative Advertising - Creative advertising firms can leverage humor-driven ad campaigns to engage the audience and help businesses to establish strong brand recognition.
3. Technology - Companies working on image enhancement technology can develop more innovative vision solutions, such as updated contact lenses and eyeglasses.