The Nixon Mission is a groundbreaking Android Wear smartwatch that represents the company's very first foray into this particular platform.
Perhaps the standout feature of this particular Android Wear smartwatch offering is the fact that it is waterproof -- not just waterproof enough to handle casual dips in the swimming pool, but capable of withstanding water at depths of up to 100 meters. The device is powered by the latest Qualcomm Snapdragon Wear 2100 processor and features a circular display that is sheathed in Gorilla Glass
Ultimately, this Android Wear smartwatch appears to be targeted towards people who spend a lot of time in and around water. Indeed the fact that it is waterproof makes it stand out among the fast expanding field of Android Wear smartwatches, and this is a feature that it is using to set itself apart from its competitors.
Water-Resistant Smartwatches
Nixon's Android Wear Smartwatch Can Withstand Water Up To 100 Meters
Trend Themes
1. Water-resistant Smartwatches - More companies are developing smartwatches that can withstand water, presenting an opportunity for disruptive innovation in the wearables market.
2. Rugged Wearables - Smartwatches that are designed to be tough and durable are gaining popularity, offering potential for disruption in the outdoor and sports industries.
3. Swim Tracking Wearables - With waterproof smartwatches becoming more common, there is an opportunity to develop wearable technology specifically for swimmers that can track performance and monitor health.
Industry Implications
1. Consumer Electronics - Waterproof smartwatches represent a disruptive innovation opportunity within the competitive consumer electronics industry.
2. Sports and Outdoor Equipment - Rugged and waterproof smartwatches can disrupt the sports and outdoor equipment industry, providing new technologies for adventurers and athletes.
3. Fitness and Health Technology - Swim tracking wearables present a disruption opportunity for the fitness and health technology industries, offering new ways to monitor and improve performance in the water.