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Ninjas in Pyjamas Secures a Red Bull Partnership for the BLAST Premier

Ninjas in Pyjamas has partnered with Red Bull for the organization’s 2023 CS:GO jerseys at the BLAST Premier Fall Finals. The collaboration, which will cover the rest of the organization's rosters and the jerseys, will, according to the organization, be "much more than simply a logo on a shirt." NiP has been exceptionally busy these past few months as the organization secured a partnership with gaming lifestyle brand Razer and also worked alongside FILA for a new merchandise collection.

Red Bull has joined the likes of Betway, Leeds United, and Stiksen, who are current partners of Ninjas in Pyjamas. No additional information was provided on further activations between the two parties.

Hicham Chahine, CEO of NiP, commented on the deal: "Red Bull has been in the game almost as long as we have – and where there is esports, there is Red Bull. It’s a feeling that Ninjas finally got their wings! Seeing the raging crimson bull on our NiP jerseys will be a proud moment for our organisation."
Trend Themes
1. Esports Partnership Collaborations - Esports organizations partnering with non-endemic brands opens opportunities for unique collaborative activations beyond traditional sponsorships.
2. Gaming Merchandise Collections - Esports organizations collaborating with fashion brands provides opportunities for new merchandise collections that cater to a broader audience beyond gaming fans.
3. Brand Recognition Through Esports - Partnering with esports organizations provides non-endemic brands with a unique way to increase brand recognition among younger and tech-savvy demographics.
Industry Implications
1. Sports Apparel - Sports apparel companies can collaborate with esports organizations to create merchandise collections that cater to both traditional sports and gaming fans.
2. Food and Beverage - Food and beverage companies can partner with esports organizations to create unique and engaging activations that connect with younger and tech-savvy audiences.
3. Consumer Electronics - Consumer electronics companies can leverage esports partnerships to showcase their latest products to a highly-engaged and tech-savvy audience.

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