There is a reason why mold makes people's noses wrinkle up in disgust -- it is a survival instinct; yet, Ninela Ivanova wants to show people a different side to this rotting process. She has created a whole collection of haute couture using moldy bread as a basis for her patterns. It is clear that mold really can be beautiful. Even after acknowledging that Ninela Ivanova's collection is inspired by mold, the clothing can only be considered beautiful.
As a recent grad of Kingston University's fashion M.A. program in London, Ninela Ivanova was partly inspired by a Russian documentary about mold. By transferring fungus patterns that she grew herself onto draping chiffons and silks, Ninela Ivanova has created a line that is organically beautiful. Three of the pieces even feature live spores safely enclosed in PCV.
Moldy Bread Fashion
Ninela Ivanova Shows What is Considered Ugly Can Be Beautiful
Trend Themes
1. Organic Fashion - Creating fashion with organic material and mixing it with contemporary designs
2. Sustainable Clothing - Promoting the use of sustainable material rather than fast fashion in the clothing Industry
3. Biodegradable Fashion - Producing fashion that can completely decompose without harming the environment
Industry Implications
1. Fashion Industry - Incorporating organic and sustainable material to create high-fashion designs
2. Biodegradable Product Industry - Developing innovative products that decompose without leaving a negative impact on the environment, similar to Ivanova's design approach
3. Eco-friendly Clothing Industry - Creating conscientious clothing making through implementing the concept of sustainability and organic matter to produce biodegradable clothing.