The Nike x Stranger Things collection is launching soon, introducing a range of sneakers and apparel that will instantly transport people back to the 80s. The collaboration between Nike and Netflix invites fans to "step back in time (and into the Upside Down" with authentic 1985 styles and colors that pay tribute to the school colors of Hawkins High.
The Stranger Things collection of sweatshirts, sweatpants, t-shirts, hats and footwear will be launching in two pieces just before the official launch of the show's new season on Netflix. Following the launch of the Hawkins High Collection, Nike will be making the OG Collection available, which features bold sneaker styles like the Nike x Stranger Things Air Tailwind 79 and the bright red Nike x Stranger Things Cortez.
80s-Inspired Athletic Collaborations
The Nike x Stranger Things Line Revives Retro 1985 Styles
Trend Themes
1. Retro Collaborations - The trend of collaborations between popular brands who evoke nostalgia for certain iconic decades, sports audiences with similar interests.
2. Authentic Designs - The trend of incorporating authentic designs from previous eras to cater to the growing market in nostalgia-driven consumerism.
3. Limited Edition Drops - The trend of releasing limited edition drops with brand collaborations to drive exclusivity and scarcity which motivates consumers to buy.
Industry Implications
1. Fashion Industry - The fashion industry benefits from these collaborations and will have a significant impact on the industry's offerings of exclusive fashion products and authentic designs.
2. Sports Industry - The sports industry benefits from these collaborations that commemorate sporting achievements and iconic sports moments from previous decades.
3. Entertainment Industry - The entertainment industry benefits from collaborations with fashion and lifestyle brands to promote their shows and provide exclusive products to fans related to the show.