The Nike Women 'Make Yourself' ad campaign seeks to inspire and encourage women of all races, colors and sizes to improve their physical fitness en route to becoming the 'best version' of themselves.
The Nike Women 'Make Yourself' campaign relies heavily on some of the world's most famous female athletes, including tennis star Maria Sharapova, track standout Alyson Felix, and alpine ski racer Julia Mancuso, amongst others.
But the Nike Women 'Make Yourself' campaign does not only include athletes. Glee's Lea Michele is a key component of the campaign and is frequently featured in their marketing. The campaign also encourages everyday women to join their Facebook page and write what they are doing to 'make' themselves. The campaign is inspirational, original and has all the components of a long-lasting ad campaign.
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The Nike Women 'Make Yourself' Ads Feature Strong and Sensual Shots
Trend Themes
1. Inclusive Fitness - The Nike Women 'Make Yourself' ad campaign aims to inspire women of all races, colors, and sizes to improve their physical fitness, highlighting the trend of inclusivity in the fitness industry.
2. Celebrity Endorsements - The Nike Women 'Make Yourself' campaign features famous female athletes like Maria Sharapova and Alyson Felix, showcasing the trend of using celebrity endorsements in advertising.
3. User-generated Content - The Nike Women 'Make Yourself' campaign encourages everyday women to join their Facebook page and share how they are 'making' themselves, reflecting the trend of user-generated content in marketing.
Industry Implications
1. Fitness Apparel - The Nike Women 'Make Yourself' campaign presents opportunities for disruptive innovation in the fitness apparel industry, with a focus on inclusivity and empowerment.
2. Sports and Athletics - The Nike Women 'Make Yourself' campaign provides opportunities for disruptive innovation in sports and athletics, leveraging the power of celebrity endorsements to inspire and motivate.
3. Social Media and Marketing - The Nike Women 'Make Yourself' campaign highlights the potential for disruptive innovation in social media and marketing, particularly through user-generated content and community engagement.