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Nike Sportswear (RED) Collection is Dedicated to Fighting HIV/AIDS

For Worlds AIDS Day, the Nike Sportswear (RED) Collection will make its way to consumers in an effort to fight the life-threatening disease.

(RED) is an organization that's been dedicated to raise money for HIV/AIDS, and if the logo looks familiar to you, it's probably because you've seen it on GAP clothes over the years. This year, the Nike Sportswear (RED) Collection will continue the sports brand's commitment to fight the disease. The release will include a NSW Melton Destroyer, a Cheyenne Backpack and a Zoom Meriwether boot. All the items have a red and black finish with the former as a nod to the colors of the organization.

With each purchase, portions of the sales will go to Global Fund. The Nike Sportswear (RED) Collection will be available on World AIDS Day on December 1st.
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Industry Implications
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3. Non-profit and Charitable Organizations - Partnering with brands to launch special product lines that raise funds for important causes.

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