This commercial titled 'Nike: Snow Day' features a cast of excited adult athletes enjoying a day off -- to play more sports. The ad promotes Nike's vast collection of winter gear for the upcoming snowy season.
The opening scene shows New England Patriots player Rob Gronkowski jumping out of bed, throwing his head through a window and announcing "Snow Day!" As the commercial proceeds, Gronkowski is joined by a fleet of other athletes rallying together to play a game of football.
As new athletes join the Nike: Snow Day ad, viewers can see the collection of vibrant clothing that is designed for winter sporting events. While promoting the clothing, the ad also presents adults with a nostalgic feeling, which encourages them to reminisce about past snow days.
Adult Snow Day Ads
The 'Nike: Snow Day' Ad Features Iconic Athletes Enjoying Winter Sports
Trend Themes
1. Adult Athletes - Disruptive innovation opportunity: Develop winter sports gear specifically designed for adult athletes, catering to their unique needs and preferences.
2. Nostalgia Marketing - Disruptive innovation opportunity: Create advertising campaigns that tap into nostalgic feelings to resonate with adult consumers and drive brand loyalty.
3. Winter Sporting Events - Disruptive innovation opportunity: Explore new opportunities in organizing and hosting winter sporting events for adults, creating unique and inclusive experiences.
Industry Implications
1. Sports Apparel - Disruptive innovation opportunity: Introduce innovative winter sports apparel made with advanced materials and technologies.
2. Advertising and Marketing - Disruptive innovation opportunity: Develop creative strategies and campaigns that leverage nostalgia marketing to connect with adult consumers.
3. Event Planning - Disruptive innovation opportunity: Offer specialized event planning services for organizing winter sporting events focused on adult participants.