The new Nike ‘Re-Creation’ program puts sustainable production at the forefront, "locally collect[ing] vintage and deadstock pieces, using them to create new locally designed and manufactured products." The program’s first release is a collection of fleece hoodies and crewnecks, each uniquely designed with sports motifs from Los Angeles’ most iconic teams.
The manufacturing process includes patchwork techniques, unique dye patterns, graphic prints, and stitching. The collection emphasizes Nike’s passion for collaboration and showcases its team of highly qualified designers. Nike’s Chief Design Officer, John Hoke, commented: "The program exemplifies Nike’s collaborative spirit, bringing together experts in design, retail, supply chain, and sustainability to strategize and learn."
Nike aims to move further toward sustainability, reducing its carbon footprint and promoting a zero-waste production process.
Sustainably Produced Vintage Sportswear
Nike Debuts a New Sustainable 'Re-Creation' Program
Trend Themes
1. Sustainable Fashion - Nike's Re-Creation program focuses on repurposing vintage and deadstock pieces to create new and locally designed sustainable products.
2. Local Sourcing and Production - The use of locally collected vintage pieces and local manufacturing highlights the trend towards sourcing and creating products locally.
3. Collaborative Design - Nike's Re-Creation program shows the trend towards collaboration and teamwork in product design and sustainability.
Industry Implications
1. Sportswear and Apparel Industry - The use of vintage and deadstock pieces in sportswear demonstrates the trend of sustainable and environmentally conscious production in the fashion industry.
2. Textile Industry - The emphasis on sustainability and local sourcing may inspire further innovation in textile production techniques and processes.
3. Retail Industry - Collaboration and teamwork are trends in product design and sustainability that could inspire new business models and partnerships within the retail industry.