As a thank you to Chinese fans for their support, Lebron James and Nike is releasing the Nike LeBron 9 'Fire Lion' sneakers to show their gratitude.
The new Nike LeBron 9 'Fire Lion' shoes are a revamped version of James’ popular basketball shoe. The majority of the upper has an ice-blue color, with contrasting splashes of gold and orange strewn about. The tongue of the shoe features an image of the stone lion, which the Chinese believe to be a protective mythic creature, and is also a metaphor for James’ explosive personality on the court. The back heel features a tag with the word "fire" in Chinese characters as a nod to the name of the shoe. For comfort, Nike has incorporated the Max Air 180 encapsulated air cushion, and the Nike Zoom Air for better performance.
This is available through Nike Retailers in China only starting on October 1st.
Fierce Feline Footwear
Explode on the Court with the Nike LeBron 9 'Fire Lion' Kicks
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Industry Implications
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3. Celeb-inspired Fashion - Opportunity for companies to design and sell fashion products inspired by popular celebrities and their cultural recognition.