Fraudulent, imitation, bogus, counterfeit, knock-off, fake... whatever word you choose to describe non-licensed brand names products, they still remain somewhat of a novelty.
The quality of these products, usually made in south-east Asia, can vary greatly, from becoming defective in one day, to "I can't believe it isn't authentic!".
The fake Nike brand shoes as pictured here though, are pretty laughable. As you can see, the fake brand imprint transforms itself to a temporary-tattoo.
I've heard worse though. On a TV show, there was an imitation diamond ring that dissolved in water.
Counterfit Shoes Brand YOU
Fake Nikes Tattoo Your Feet
Trend Themes
1. Counterfeit Footwear Market - The rise of counterfeit footwear brands represents a disruptive innovation opportunity for legitimate footwear manufacturers to develop strategies to combat counterfeit sales.
2. Anti-counterfeiting Technologies - The demand for anti-counterfeiting technologies represents a disruptive innovation opportunity for companies to develop solutions for brand owners to differentiate authentic products from counterfeit ones.
3. Transparency in Supply Chains - The demand for transparency in supply chains represents a disruptive innovation opportunity for companies to develop technologies to ensure the authenticity of products at every stage of the supply chain.
Industry Implications
1. Footwear Manufacturing - The counterfeit footwear market presents both a challenge and an opportunity for footwear manufacturers to innovate and protect their brands by creating new anti-counterfeit technologies.
2. Anti-counterfeit Technology - The rise of counterfeit products requires a collaborative approach from the technology and manufacturing sectors to develop effective anti-counterfeit technologies, including authentication systems, holograms, and serial numbers.
3. Retail Industry - Innovative and cost-effective anti-counterfeit technologies can potentially help the retail industry improve its profits by decreasing customer dissatisfaction from fake products and providing transparency in the supply chain.