This marketing campaign from Nike Japan cleverly uses social media. Nike Japan created an app on their Facebook page and instructed fans that for every like they received, a man would run 10 meters. Word spread quickly and the Nike Japan fan had run over 400 kilometers in just 30 days.
Nike set up the event last summer and have released the video just in time for the Tokyo Marathon 2013. The cheerful character in the video is Joseph Tame, who has become well known in the yearly marathon for his flamboyant costumes and unique running style. In the video Joseph wears the 'Nike Lunar Glide 4' running shoes.
This Nike Japan campaign is an engaging and fun way for the iconic sports brand to connect with their audiences through social media.
Social Media Marathons
The Nike Japan Run Like Me Project Gets a Fan to Run for Facebook Likes
Trend Themes
1. Social Media Marketing - Opportunity for brands to create engaging campaigns that leverage social media platforms to connect with their audience.
2. Gamification - Opportunity to incorporate game elements, such as likes, into marketing campaigns to increase user engagement.
3. Influencer Marketing - Opportunity to collaborate with influential individuals, like Joseph Tame, to promote brand awareness and reach a wider audience.
Industry Implications
1. Sports Apparel - Opportunity for sports apparel brands to use innovative marketing strategies, like social media marathons, to connect with consumers and showcase their products.
2. Technology - Opportunity for technology companies to develop apps and platforms that facilitate interactive and engaging social media campaigns.
3. Marketing and Advertising - Opportunity for marketing and advertising agencies to create unique and memorable campaigns that leverage social media and gamification techniques.