Nike ID is a service that has been around since 1996, but it's only making its way to Canada now. This speaks to the fact that many consumers are appreciating the ability to customize the products that surround them. And what is more telling of one's individual personality -- at least right off the bat -- than the clothes they were?
Taking over the Nike Loft in Toronto, the Nike ID service is available both in person and online. With the slogan, "Designed by you. Made by Nike," it grants access to 10 different shoe styles and countless of colorways. The Nike ID experience can be capped with the addition of the customer's own name, a special number or even motivational saying.
All of this is reflected in the newly redesigned Nike Loft, where examples of custom sneakers as well as the construction of such products, are put on display.
Customized Sneaker Expansions
Nike ID Comes to Canada in Time for the Holiday Season
Trend Themes
1. Customization Boom - The increased demand for customized products is driving businesses to offer personalized experiences to their clients.
2. Retail Experience Innovation - Retailers are finding new ways to create captivating in-store experiences that will engage and delight customers.
3. Sneaker Customization Trend - Customizing sneakers is becoming increasingly popular, leading to new opportunities for brands to offer more personalized products and services.
Industry Implications
1. Sportswear - Sports brands can capitalize on the customization boom by offering unique, personalized versions of their products.
2. Retail - Retailers can disrupt their industry by reimagining how they create in-store experiences and offer customization options.
3. E-commerce - E-commerce platforms can benefit from the customization trend by offering more tools and features for people to customize their online purchases.