Designed by DJ Clark Kent and Eddie Cruz, the Nike East vs. West crewneck sweater and hoodie shown here are a tribute to the major coastlines of America. From rap battles to fashion, these two coast lines cannot help but continue to compete against each other.
A follow up to the Nike East vs. West shoes, the sweater and hoodie come just in time for fall and finally allow you to pick your side in the never ending battle of coastal supremacy.
Coastal Couture
Nike East Vs. West Apparel Takes Fashion from the Pacific to the Atlantic
Trend Themes
1. Coastal Supremacy - Expanding on the trend of coastal competition, businesses can create exclusive merchandise that allows consumers to show their loyalty to a particular coast.
2. Collaborative Fashion - The collaboration between DJ Clark Kent and Eddie Cruz highlights the growing trend of partnerships between fashion designers, offering opportunities for businesses to create innovative and unique apparel.
3. Geographical Identity - Consumers' desire to associate with their geographical location opens up possibilities for businesses to create region-specific clothing lines that cater to the sense of identity and pride.
Industry Implications
1. Apparel - The Nike East vs. West collection demonstrates the potential for disruptive innovations in the apparel industry by tapping into the rivalry between different regions and offering exclusive merchandise.
2. Fashion Design - The collaboration between DJ Clark Kent and Eddie Cruz showcases the opportunity for disruptive innovation in the fashion design industry by emphasizing the power of partnerships and creative collaborations.
3. Streetwear - The Nike East vs. West apparel line highlights the potential for disruptive innovation in the streetwear industry by capitalizing on popular culture references, regional loyalty, and limited edition releases.