Recently, Nike and CLOT worked alongside each other to come up with a fresh variation of the iconic Air Force 1 model.
Together, the two brands applied a silky material to the chunky silhouette, which is a silvery white color. On the material, a variety of small symbols are contained in a slightly different color, allowing them to provide some subtle contrast to the colorless design. The symbols that cover the uppers are said to be inspired by Chinese heritage, as they express similarities to some styles of traditional artwork that can be found. In its usual fashion, the Nike Swoosh logo is included on the sides of the uppers, matching perfectly with the white soles.
Silky Symbol-Emblazoned Sneakers
Nike and CLOT Joined to Luxuriously Readapt the Air Force 1
Trend Themes
1. Silky Sneaker Trend - The trend of using silky materials on sneakers can be an opportunity for luxury sneakers development.
2. Heritage-inspired Design Trend - The trend of designing footwear with traditional or cultural heritage inspiration can be an opportunity for brands to appeal to a wider global audience.
3. Minimalist Sneaker Trend - The trend of using subtle contrast and minimal design on sneakers can be an opportunity for a simplistic and elegant footwear line.
Industry Implications
1. Luxury Sneakers Industry - The luxury sneakers industry can take advantage of using silky materials to offer an elegant and sophisticated line of sneakers.
2. Cultural Branding Industry - The cultural branding industry can seize the opportunity to create products that express cultural heritage through design, especially in a globally connected world.
3. Minimalist Footwear Industry - The minimalist footwear industry can benefit from the trend of subtle contrast and elegant design to offer a distinctive line of footwear.