'Classified' is a newly opened upscale restaurant in United Airlines' Newark International Airport.
The elegant eatery serves a farm-to-table menu with seasonal offerings that could change on a weekly basis. Seating only 36 people, this new airport concept caters towards a higher-end client base. Flyers must be personally invited by the airline in order to grab a seat at this exclusive spot. The Airline has not publicly revealed its method for inviting customers to dine, however, the average meal for two will cost around $100.
OTG, the company which operates stores and restaurants in airport terminals, believes airports should serve as an extension of a journey by offering consumers an experience which aims to enhance their travels.
Invite-Only Airport Eateries
'Classified' is an Upscale Eatery in the Newark International Airport
Trend Themes
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Airport Hospitality — There is a growing trend for airports to offer more luxurious and upscale dining experiences that cater to high-end clientele
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Exclusive Invitations — Exclusive and invite-only restaurants are becoming increasingly popular as a way to create buzz and exclusivity around a brand or concept
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Seasonal Menus — Seasonal menus that change frequently are becoming a trend in the restaurant industry, offering consumers a unique and fresh dining experience every time they visit
Industry Implications
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Airport Retail — Companies that operate stores and restaurants in airports have an opportunity to create exclusive and upscale dining concepts to cater to high-end clientele, while enhancing the overall airport experience
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Hospitality — Upscale restaurant and hospitality brands have an opportunity to create exclusive, invite-only dining experiences and seasonal menus that appeal to high-end clientele looking for a unique dining experience
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Travel — Travel companies and airlines could create exclusive and invite-only dining experiences as a way to enhance the overall travel experience and create buzz around their brand