These New York City Photographers, Vanessa Hollander and Wilson Philippe aka Wiissa, have created a series of sun-drenched summer photos.
The collection features pretty, sun-kissed beach babes soaking up rays and enjoying every minute of it. The shots vary between pastel hues and vibrant natural scenes and candid photos of young people chilling out. Some images tend to show the subject longing and waiting for something to happen, while some others depict careless moments with friends and good company. The subjects in these photos don’t look like they are even posing for the camera, instead they look like they are having a genuine good time while someone happened to snap a photo of them.
This type of lifestyle photography encompasses an innocent feeling and reminds the viewer of lazy summer days that are yet to come. With images so honest and real, you’ll yearn for warm weather and carefree, beach-side days.
Dreamy Summertime Photo Series
This Creative Duo Captured the Essence of Summer in These Snapshots
Trend Themes
1. Lifestyle Photography - Opportunity to create authentic and relatable visual content for brands and businesses in industries like travel, fashion, and hospitality.
2. Youth Culture - Opportunity for brands to tap into the desires and aspirations of young people, creating products and experiences that capture the carefree spirit of summer.
3. Nostalgia Marketing - Opportunity for brands to evoke nostalgia and sentimentality, connecting with consumers on an emotional level by tapping into the longing for past experiences and memories of summer.
Industry Implications
1. Travel - Disruptive innovation opportunity to create new travel experiences capturing the essence of summer and targeting adventure-seeking millennials.
2. Fashion - Opportunity to design summer collections and campaigns inspired by the sun-kissed, carefree aesthetic of the photos, appealing to a youthful and vibrant consumer base.
3. Hospitality - Opportunity for hotels and resorts to incorporate the authentic and relaxed vibe of the photos into their branding and marketing, attracting guests seeking a summer getaway experience.