This January, a slew of Lunar New Year-inspired makeup hit the market as brands embraced the limited edition buzz and launched new one-of-a-kind aesthetics for some of their best-selling products. Beauty brand NARS, for instance, debuted two new year-inspired makeup products—the Lunar New Year Brush Set, featuring "four full-sized brushes with festive red handles," and the Lunar New Year Light Reflecting Setting Powder and Puff Set, which is an iconic product for NARS. The former kit has all the makeup essentials—a blush brush, a precision powder brush, a blending brush, and a small eyeshadow brush. The products really work well when bought together, as well.
The packaging of the limited-edition products boasts a special combination of red and gold that is closely associated with Lunar New Year festivities.
New Year-Inspired Makeup Collections
NARS' Lunar New Year Collection Boasts a Brush Set & a Powder
Trend Themes
1. Lunar New Year-inspired Makeup Collections - As brands embrace the limited edition buzz, there is an opportunity for them to launch new one-of-a-kind aesthetics for some of their best-selling products.
2. Festive Makeup Brush Sets - Creating themed brush sets with festive handles can be a great opportunity for brands to boost sales during holiday seasons.
3. Limited-edition Packaging - Brands can create a strong sense of exclusivity and urgency by introducing limited-edition packaging for their products.
Industry Implications
1. Cosmetics Industry - Cosmetic brands can leverage limited edition products to capitalize on the buzz surrounding festive seasons and create excitement among customers.
2. Holiday Season Retail Industry - Brands can create special products and packaging that are exclusive to the holiday season to capture sales during this period.
3. Makeup Brush and Tool Manufacturing Industry - Launching new, limited-edition makeup brush sets can be a great way for brands to capitalize on the demand for festive-themed products.