These new water enhancers are being launched by the Manchester Drinks Co. in the UK as a series of products perfect for consumers to pick up this summer as a way to easily enjoy a flavorful refreshment.
The products include the Slush Puppie water enhancers as well as the Aroma Coffee Syrups, which are both expected to be a hit once we head into the warm weather months. The Slush Puppie variety will come in Blue Raspberry and Strawberry flavors, while the Aroma Coffee Syrup will come in Hazelnut, Vanilla and Caramel.
Co-Founder of Manchester Drinks. Co Richard Benjamin commented on the new water enhancers saying, "Water enhancers continue to grow in popularity, driven by an upward trend among consumers for good hydration. A couple of drops of the concentrate can turn a mundane glass of water into a flavoursome and enjoyable drink."
Concentrated Customizable Drink Mixes
These New Water Enhancers are Arriving Ahead of the Summer
Trend Themes
1. Customizable Drink Mixes - With a rise in popularity, companies can develop more unique and specialized drink mix flavors for consumers to personalize their beverages.
2. Water Enhancers - Water enhancers are becoming increasingly popular as consumers prioritize hydration, presenting opportunities to develop new and innovative products in this category.
3. Concentrated Flavor Products - Concentrated flavor products like the Slush Puppie and Aroma Coffee Syrup water enhancers are an emerging market with potential for growth and diversification.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend towards customizable and flavor-packed drinks while leveraging the concentrated flavor product trend.
2. Health and Wellness Industry - As consumers prioritize hydration and health, the health and wellness industry can develop complementary products, such as electrolyte-infused water enhancers or functional beverage mixes.
3. Food Service Industry - The food service industry can introduce customizable drink mix options, both hot and cold, to cater to the current consumer trend towards unique and specialized flavors.