Sainsbury's new steak packaging is being rolled out by the UK retailer for its 'by Sainsbury's' range as a way to reduce plastic and also prioritize recyclable alternatives. The meat packaging features a cardboard tray in plastic of plastic or styrofoam alternatives that's covered with a thin piece of plastic, which is reported to result in a 70% reduction in the amount of plastic in each tray. This converts to roughly 249-tonnes of plastic being saved each year from heading to the landfill, while the cardboard tray can be recycled at home by simply washing it before placing it in the recycling bin.
Director of Product and Innovation Claire Hughes commented on the Sainsbury's new steak packaging saying, "As part of our ‘Plan for Better’ commitments, we are trying to reduce plastic packaging across our own brand ranges, as we know that reducing plastic is important to our customers but also on our environmental impact. It’s why we are always looking at ways to innovate our packaging and reduce or replace plastic wherever we can, as quickly as we can."
Plastic Reduction Meat Packaging
Sainsbury's New Steak Packaging Will Save Ample Plastic Use
Trend Themes
1. Recyclable Meat Packaging - The trend of using recyclable meat packaging provides an opportunity for companies to reduce plastic waste and meet customer demands for sustainable packaging solutions.
2. Plastic Reduction in Food Packaging - The trend of reducing plastic in food packaging opens up opportunities for companies to develop innovative alternatives that prioritize environmental sustainability without compromising product quality.
3. Innovative Packaging Solutions - The trend of seeking innovative packaging solutions allows companies to differentiate themselves in the market and align with customer expectations for sustainable practices.
Industry Implications
1. Food Packaging Industry - Within the food packaging industry, there is an opportunity for companies to invest in research and development to create sustainable packaging solutions that reduce plastic waste.
2. Retail Industry - In the retail industry, companies can tap into the trend of plastic reduction by partnering with packaging suppliers to develop eco-friendly packaging options for their products.
3. Recycling Industry - The recycling industry plays a crucial role in the plastic reduction trend, as it provides the infrastructure and capabilities to effectively process and recycle recyclable packaging materials.