Denny's is giving fans some delicious new menu items to enjoy with the launch of its brand-new Social Stars Influenced Menu,.
Just as the name suggests, the new Social Stars Influenced Menu was launched in collaboration with several social media stars – specifically TikTok stars. The brand has already launched several iterations of this collaborative menu, which began back in February of 2022. The latest version features three tasty new items crafted by a whole new set of TikTokers. There's the It's Bananas Salted Caramel Pancakes crafted by Cy Nguyen and Achieng Agutu. On the more savoury side, there's the all-new Straight Up Bourbon Steak crafted by Eric Sedeño and Tway Nguyen. Lastly, there's the Yes, We Pecan! Salted Caramel Milkshake by Ahmad Alzahabi and Yasmine Sahid, which is a rich and creamy shake.
Influencer-Crafted Menu Items
Denny's Launched a New Social Stars Influenced Menu with TikTokers
Trend Themes
1. Social Media Influencer Collaborations - Opportunities to collaborate with popular social media influencers to create unique products on menus.
2. Creative Menu Offerings - Innovation in creating menu offerings with unique ingredients, flavors and combinations.
3. Personalized and Interactive Dining Experience - Opportunities to provide diners with more personalized and interactive dining experiences through menu collaborations with influencers.
Industry Implications
1. Food and Beverage - Food and beverage industries can leverage influencers to create new products that connect with younger, social-media-focused audiences.
2. Hospitality - Hospitality industries can use influencer collaborations to create memorable and personalized dining experiences.
3. Social Media Marketing - Social media marketing industries can connect with social media influencers to promote collaborations and offerings, leading to higher engagement and sales.