In anticipation of back to school season, Urban Outfitters recently debuted its new school 2021 collection. Paying homage to the classic styles from the 90s, the series has a range of fashion-forward pieces for both men and women that range from camis, tees, sweaters, jeans, shorts, skirts, shoes and more. Notably, the range boasts oversized silhouettes in neutral colorways, for a romantic yet avant-garde aesthetic.
The Urban Outfitters new school 2021 collection will appeal to Gen Z and Millennial consumers looking for on-trend pieces at accessible prices. Consumers can shop the entire collection online and in select Urban Outfitters across the nation. Prices start at $20 USD and sizing is available in XS - XL.
Preppy Back-to-School Apaprel
Urban Outfitters Debuts the New School 2021 Collection
Trend Themes
1. 90s Nostalgia Fashion - Opportunity for brands to tap into consumers' nostalgia for iconic styles from the past and create modern interpretations.
2. Oversized Silhouettes - Potential for designers to experiment with exaggerated proportions to create unique and edgy looks.
3. Neutral Colorways - Possibility for brands to explore the popularity of classic and timeless neutral tones in their collections.
Industry Implications
1. Fashion and Apparel - Opportunity for retailers and designers to tap into consumers' desire for trendy and affordable back-to-school fashion.
2. E-commerce - Potential for online retailers to offer the Urban Outfitters new school 2021 collection and capitalize on the growing popularity of online shopping.
3. Retail - Possibility for brick-and-mortar retailers to appeal to younger generations by offering trendy and affordable back-to-school options, similar to Urban Outfitters.