Pepsi introduces a look at its new logo grandly and dramatically, unveiling the global redesign after 14 years. It is shown in a bright light show which comes together to form a giant can showcase. The soda brand is available in 120 markets across the globe and takes over landmarks as the canvas to show off its new logo.
It starts with London, where it highlights the O2 arena with a pulsating blue Pepsi globe. Those nearby riding the gondola saw the logo coming out of the Thames. This is paired with the choreographed drone light show that formed a show during the night time. Other cities that saw this include Ho Chi Minh, Warsaw, and more.
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Trend Themes
1. Global Logo Redesign - Companies globally are rebranding logos with grand and dramatic unveilings to capture consumer attention in new and unique ways.
2. Interactive Light Shows - Brands are utilizing light shows as interactive marketing tools to create memorable experiences and showcase their new branding strategies.
3. Landmark Branding Takeovers - Soda brands are leveraging iconic landmarks as canvases to display their new logos, creating buzz and engagement on a global scale.
Industry Implications
1. Beverage - The beverage industry can explore innovative ways to rebrand products through grand unveilings and interactive experiences to captivate consumer interest.
2. Marketing and Advertising - Marketing and advertising sectors have opportunities to incorporate interactive light shows into campaigns to enhance consumer engagement and promote brand visibility.
3. Tourism and Entertainment - The tourism and entertainment industries can collaborate with brands for landmark takeovers, creating unique and visually stunning experiences for visitors and consumers.