It's a little surprising it has taken this long for the New Era by You to launch, but the brand is now finally encouraging consumers to be their own designer with this new program.
New Era has launched contests before for cap customizations, but the winning cap never goes on sale and all are created for artistic purposes only. The brand is now allowing consumers to put their own stamp on two models: the 59Fifty and the 9Fifty Snapback. The New Era by You site has a program that will allow an individual to pick different sections of the hat and fully customize it to their liking. Once it's done, people can upload their caps and have others rate it.
If you've ever wanted to put a creative mark on a cap, this is the chance to do it.
Customizable Cap Creations
New Era by You Encourage Consumers to Be Their Own Designer
Trend Themes
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Industry Implications
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